Volume 1, No. 1Strategic Foresight

We are proud to present the inaugural issue of Strategic Foresight (Vol. 1, No. 1, 2026). This edition offers a multidisciplinary exploration of contemporary business, marketing strategies, and evolving workplace dynamics. From philosophical foundations to cutting-edge digital trends, this issue bridges academic rigor with practical insights for a rapidly changing world.

Key highlights in this issue include:

• Theoretical insights exploring customer loyalty through the lens of the philosophy of science.
• Contemporary marketing studies on TikTok's User-Generated Content (UGC), digital marketing for village products in Pagelaran Banten, and the impact of FOMO, live streaming, and discounts on Gen Z purchasing behavior.
• Empirical research on consumer decisions regarding iconic brands like Indomie.
• Phenomenological and social analyses of the modern workforce, exploring autonomy in the workplace and the meaning of side-hustles for academics.

Strategic Foresight invites researchers, practitioners, and students to engage with these diverse perspectives and discover actionable strategies for future challenges.